How to Collect More Reviews on Etsy and Shopify

Reviews are the lifeblood of e-commerce success. On platforms like Etsy and Shopify, products with more reviews rank higher, convert better, and build more trust with potential customers. Here's how to collect more reviews effectively.

Why Reviews Matter for E-commerce

Reviews directly impact your business:

• Search Rankings: Products with more reviews appear higher in search results
• Conversion Rates: Products with 20+ reviews convert 2-3x better
• Trust Building: Reviews provide social proof that reduces purchase anxiety
• Platform Benefits: Etsy shops with more reviews qualify for badges and features

The Challenge of Collecting Reviews

Most customers don't leave reviews unless:

• They're extremely satisfied (or dissatisfied)
• The process is extremely easy
• They're reminded at the right time

This is where review funnels come in.

How Review Funnels Work for E-commerce

A review funnel automates the review collection process:

• Customer receives product with QR code in packaging or link in email
• Customer scans/clicks to access your review funnel
• Customer provides quick feedback about their experience
• Happy customers are guided to your Etsy/Shopify review page
• Unhappy customers provide private feedback (never pressured to review)
• You capture their email for future marketing

Setting Up Reviews for Etsy

Step 1: Create Your Funnel

Set up a review funnel with:

• Your Etsy shop review page URL
• A thank-you gift (discount code, free shipping, etc.)
• Custom branding matching your shop

Step 2: Add to Packaging

Include a small card in every order with:

• Your QR code
• Simple message: "Love your purchase? Scan to share your thoughts!"
• Your shop name

Step 3: Follow Up via Email

Send the funnel link in your order confirmation or shipping emails.

Setting Up Reviews for Shopify

Step 1: Integrate with Your Store

Create a review funnel that links to your Shopify product review pages.

Step 2: Add to Order Fulfillment

Include QR codes in your packaging or add the link to order confirmation emails.

Step 3: Automate Follow-Ups

Set up automated emails 3-7 days after delivery to request reviews.

Best Practices

• Timing: Request reviews 3-7 days after delivery
• Make It Easy: Provide direct links to review pages
• Offer Value: Give thank-you gifts to all customers, not just reviewers
• Respect Feedback: Never pressure unhappy customers to review
• Respond: Engage with all reviews, especially negative ones

Building Your Email List

Every review funnel interaction captures customer emails, helping you:

• Send product updates
• Announce new products
• Run email marketing campaigns
• Build customer loyalty

Measuring Success

Track your review funnel performance:

• Review collection rate
• Email capture rate
• Customer sentiment
• Conversion improvements

Common Mistakes

• Asking for reviews too early (before customers receive products)
• Only asking satisfied customers
• Making the review process complicated
• Not offering value in return
• Ignoring negative feedback

Conclusion

Review funnels are an essential tool for e-commerce sellers looking to collect more reviews and build their email list. By automating the process and making it easy for customers, you can significantly increase your review count and sales.

Start collecting more reviews today with ReviewLead's policy-safe review funnels.