Create a Product

Use this guide to Create a Product with the right fields and marketplace setup.

Before You Start

Prepare product name, type, and a clear description.
Collect marketplace links or identifiers (ASIN, eBay item number).
For Custom Website, decide the customer-facing website name.

Why Create Products First?

Products are the base of your funnels. Create products first, then attach them to funnels.

1. Centralized Product Information

Store all product details (name, description, images, marketplaces) in one place. When you create funnels, simply select the product(s) instead of re-entering information.

2. AI-Powered Review Generation

AI uses product descriptions to create better draft reviews. Better descriptions produce better drafts.

3. Reusability Across Campaigns

Once created, a product can be used in multiple funnels (up to 5 products per funnel). Update product info once, and all associated funnels reflect the changes.

4. Marketplace Link Management

Store marketplace URLs in one place so customers know where to post reviews.

Quick Overview

Navigate to Products → Click "Create Product"
Fill in required fields: Product Name, Product Type, Product Description
Add optional fields: Cover Image, Category, Tags
Add one or more marketplaces (optional for some product types)
Click "Create Product" to save

Note: Products are required before creating Review & Lead Funnels or ARC Funnels. Lead Funnels don't require products.

Step-by-Step Instructions

Step 1: Navigate to Products

Go to /products from the main sidebar menu.

Click the "Create Product" button in the top right corner.

Step 2: Fill Product Details

Complete the basic product information form.

Required Fields:

1. Product Name *

Purpose: Internal display name for your reference and customer-facing funnel display.

Examples: "Complete Guide to Amazon FBA", "My Amazing Book", "Premium Course on Digital Marketing"

Why It's Important: This name appears in your funnels when customers select products. Choose a clear, descriptive name customers will recognize.

2. Product Type *

Purpose: Categorizes your product and determines funnel compatibility.

Available Options:

📚 Book
📱 E-book
🛒 E-commerce
🎓 Online Course
🎓 Offline Course
💻 Software/Tool
📦 Physical Product
🛠️ Online Service
🛠️ Offline Service
🎯 Online Coaching
🎯 Offline Coaching
👥 Membership / Community
📄 Other

Why It's Important: When creating funnels, you can select up to 5 products, but all must be the same product type. You cannot mix "Book" and "Online Course" products in the same funnel. Choose the type that best matches your offering.

Warning: Product type CANNOT be changed after creation. Choose carefully!

3. Product Description * (CRITICAL FOR AI)

Purpose: Powers AI to generate authentic, context-aware review drafts for your funnels.

Character Limit: 1500 characters (with live counter)

What to Include:

Your business type: Author, service provider, SaaS, ecommerce, coach, etc.
What kind of product/service: Book, course, software, physical product, coaching service, etc.
Target audience: Who uses it? (parents, professionals, kids, businesses, freelancers, etc.)
Main benefit or purpose: What problem does it solve? (productivity, learning, convenience, health, entertainment, etc.)

Example - Good Description:

I run a SaaS tool used by freelancers to manage projects.
They use it to organize daily tasks, track time, and collaborate with clients.
It helps them stay productive and deliver projects on time.
My users are independent professionals (designers, developers, writers)
who need simple, affordable project management without complexity.

Why It's Important: The AI uses this description to understand your product context and generate review drafts that sound authentic and relevant. A detailed, accurate description = better AI-generated reviews = higher review quality = more conversions.

Pro Tip: Don't skimp on the description! The more detail you provide, the better the AI can help your customers write genuine reviews. Think of it as training the AI to understand your product as well as you do.

Optional Fields:

Cover Image: Upload product cover/thumbnail image
- Maximum: 200 KB
- Format: JPG/JPEG only
- Recommended size: Square format (500×500 or 1080×1080 pixels)
- Recommended for visual appeal in funnels
Category: Categorize your product (e.g., Business, Education, Technology)
Tags: Add relevant tags for organization (e.g., "bestseller", "new-release", "premium")

Step 3: Add Marketplace(s) (Optional)

Add one or more marketplaces where customers can leave reviews. You can add multiple marketplaces per product.

Supported Marketplaces:

Amazon: Select country (US, UK, IN, CA, DE, FR, ES, IT, JP, AU), enter ASIN or ISBN-10 (URL auto-generated)
eBay: Select country, enter Item Number (URL auto-generated)
Marketplace Groups in Dropdown:
- Platform Marketplaces: Amazon, eBay, Walmart, Etsy, Good Reads, Flipkart, Myntra
- Seller Owned Marketplace: Shopify, Ajio, Teachable, Wakabi, Custom Website
Manual URL Entry Marketplaces: Enter full product URL manually
- Walmart, Etsy, Shopify, Good Reads, Flipkart, Myntra, Ajio, Teachable, Wakabi, Custom Website

How to Add a Marketplace:

Click "Add Marketplace" button
Select marketplace type from dropdown
For Amazon:
- Select country from dropdown
- Enter ASIN (for products) or ISBN-10 (for books)
- URL is automatically generated
For eBay:
- Select country from dropdown
- Enter Item Number
- URL is automatically generated
For Other Marketplaces:
- Enter the full product URL manually
- For Custom Website, also enter a website name (for example: Indiva Website). This label is shown to customers in the funnel marketplace dropdown.
- Example: https://etsy.com/listing/123456789
Click "Add Marketplace" again to add more (optional)

Note: Some product types (Online Course, Online Coaching, Membership, Other) have optional marketplace fields. Physical products, books, and e-commerce products typically require at least one marketplace.

Step 4: Create Product

Once you've filled in all required fields:

Review all information to ensure accuracy
Click "Create Product" button
You'll be redirected to the Products list page
Your new product is now available for use in funnels

Important Notes

Product Description is Critical

The product description you provide is used by AI to generate authentic reviews. A detailed, accurate description improves the quality of generated reviews in your funnels.

Marketplace Validation

The system validates marketplace identifiers (ASIN, ISBN, Item Numbers) and prevents duplicate marketplaces. Invalid formats will show an error message.

Product Type Cannot Be Changed

Once a product is created, the product type cannot be changed. If you need a different type, create a new product.